Involve Education

Connecting the website to the product experience

Industry

Education

Tools used

Figma

Design focus

The focus was to make Involve's value clearer, create a more engaging website journey and bring greater consistency to the product experience.

Working across marketing and product, I focused on three key areas:

Clarifying the value — Making the benefits easier to understand.

Improving conversion — Guiding visitors towards a demo.

Refining the product — Creating a more consistent, intuitive UI.

My design approach

Research & discovery

Reviewing the existing experience, competitor websites and marketing data to identify opportunities to improve clarity and conversion.

Defining the direction

Establishing a clear direction for the website and product, aligning messaging, user needs and business goals.

Prototyping & refinement

Bringing ideas to life through interactive prototypes, gathering feedback from internal teams and clients, and refining the experience.

The challenge

Make it easier for prospective customers to understand Involve's value, while creating a more consistent product experience.

Involve helps education teams manage their work through a centralised platform, but both the website and product needed attention.

The website needed to communicate the benefits more clearly and encourage demo bookings, while the product interface needed a more cohesive visual language and a more intuitive experience.

Identifying the friction

Before jumping into the redesign, I reviewed the existing website, competing education platforms and marketing data to understand where the biggest opportunities lay.

Demos played an important role in the customer journey, but the website wasn't doing enough to encourage visitors to book one.

Four key issues stood out:

  • Unclear messaging — The value felt too clinical and didn't clearly communicate the benefits.

  • Weak calls to action — Visitors were encouraged to get started before understanding the product's value.

  • Limited product visuals — Visitors had little insight into the platform and its features.

  • Hidden case studies — Customer stories were difficult to discover.

This created an opportunity to rethink the journey around teachers' needs, making the benefits clearer before asking visitors to commit to a demo.

Updated Involve website

Making the first impression count

The hero needed to communicate Involve's value quickly, build trust and encourage visitors to book a demo.

I focused on four key elements:

  • Clearer messaging — Positioning Involve around simplicity and bringing tools together.

  • Stronger calls to action — Making the next step more obvious.

  • Building trust — Using the founder's background as a teacher to establish a relatable connection.

  • Product previews — Using softened UI visuals and highlighting scheduling and data analysis features to give visitors a glimpse of the platform.

Making the value tangible

With the core message established, I focused on showing how Involve could solve everyday challenges for education teams.

Customer feedback highlighted three key benefits:

  • Connected tools — Bringing essential tools together in one platform.

  • Time-saving scheduling — Using AI to simplify scheduling and reduce admin.

  • Smarter reporting — Making data easier to access and understand.

Rather than simply listing features, I structured each section around the problem it solved, using concise messaging and supporting UI visuals to make the benefits more tangible.

Designing for different audiences

Visitors came to Involve with different needs, from exploring the full platform to finding solutions for a specific department.

I restructured the content into four clear sections, making features easier to scan and helping visitors find what mattered to them.

  • Relevant messaging — Tailoring content to specific audiences, such as music directors.

  • Clearer cost savings — Highlighting the financial benefits for budget-conscious education teams.

  • Connected tools — Showing how integrations bring essential tools together in one platform.

This created a more focused experience, helping different audiences understand how Involve could meet their needs.

Small banner section on cost to cover more price-sensitive customers.

  • Highlighting the solution is fully integrated.

  • Copy speaks to the customer’s problems and needs.

Building trust through social proof

Customer research highlighted the importance of reviews, case studies and integrations in building confidence in Involve.

I made reviews, case studies and integrations more prominent across the website, helping build trust and communicate Involve's value beyond its features.

Refining the product experience

Alongside the website redesign, I refreshed Involve's product UI, addressing visual inconsistencies and creating a more cohesive, modern interface.

I built interactive prototypes for both experiences, sharing them with internal teams and clients to gather feedback and refine the designs.

Colour & accessibility — Refining the colour palette and contrast to improve readability and accessibility.

Navigation & structure — Reworking the menu to make the platform easier to navigate.

Lesson notes — Improving how teachers and students view discussion threads, with top-level filtering to make relevant conversations easier to find.