Orderly Inventory
Empowering franchise teams with a smarter, more efficient stock management experience.
Tools used
Starbucks
Industry
Food & Beverage
Tools used
Sketch, Adobe XD, Illustrator, Photoshop, Wrike
Overview
As a product designer, I led the discovery and definition process from the early MVP stage through to a detailed Product Requirements Document (PRD) and initial wireframes. I collaborated closely with the client to gather core requirements and conducted conversations with end-users—franchisee partners—to uncover pain points and usability challenges.
Working on complex user stories, I partnered with both the client’s key contact and our internal development team to shape an iterative, user-centred approach to building a new inventory management solution. The result was a streamlined, scalable product designed to reduce friction, improve stock accuracy, and address the real needs of franchise teams.
Collaborated closely with the EMEA team to understand system requirements and uncover key pain points experienced by franchisees, ensuring the product design addressed real operational challenges.
Planning
Working in an agile setup, we broke the project into focused user stories and held biweekly check-ins to present design progress, gather feedback, and align with stakeholders in real time.
Development
Maintained a close relationship with franchisees throughout the demo phase, gathering ongoing feedback beyond the MVP. This helped uncover additional pain points and evolving user requirements to guide the next iteration of the product.
Review
Designing a Scalable Inventory System
I led the end-to-end design of a new inventory management solution, starting from initial concepts, wireframes, and user stories through to high-fidelity designs. My focus was on creating a simple, intuitive interface that could scale effectively across franchise operations.
Working in design sprints within an Agile framework, I collaborated closely with the client and development team—often onsite—to iterate quickly and respond to evolving needs. Given the complexity and scale of the project, I continuously refined and enhanced the system to ensure an optimal user experience with each release.
Collaborating with Stakeholders and Developers
Throughout the project, I worked closely with key stakeholders to deliver a solution rooted in real user needs. By spending time with various franchise partners, I uncovered daily pain points and used those insights to shape a system tailored to their workflows.
Given the complexity of multiple user flows, we continuously reviewed and refined our approach, using system demos to uncover deeper insights and validate design decisions.
I also collaborated side by side with developers, allowing for real-time feedback, hands-on testing, and alignment on best practices throughout the build phase. This close partnership ensured the final product was both functional and intuitive.
Gathered critical feedback from franchise partners during the demo stage, focusing on real user interactions with the system.
Identified a major pain point: users struggled to know their current location within the dashboard.
Introduced a clear colour scheme and distinctive icons to improve navigation and highlight the user’s position, addressing the previous issue of similar-looking pages.
Implemented quick usability fixes, including increasing table widths and font sizes for better readability.
Maintained ongoing communication with the franchise team to continuously simplify and optimise all user flows, ensuring the system met their specific needs.